With the advancement in technology and the emergence of the internet, many people get a chance to start selling their products online even with a small budget. However, running an online business is not an easy feat due to cutthroat competition. Although several factors are there that decide the product’s sales volume, product pictures play the most significant role. The more quality images you put on your online shop, the higher your chances of selling products. So, never compromise with commercial photography when it comes to standing out your brand on an online platform.
According to recent studies conducted by Forbes, 90% of people buy products based on the quality of the photo. From this, you can have an idea of how vital it is to hire a commercial photography pro in Bristol or any other city to sell anything on the web and to draw customers towards making a purchase. So, never underestimate the power of a good product image and what it can achieve.
Here, we have highlighted 10 tips to enhance your product images and present them in the right way.
Find Right Commercial Photographer
It is a common misconception that great photography requires a lot of money. All you need is to do extensive research to find a great photographer within the budget. Some intermediate levels of commercial photographers can also click fantastic images at an affordable budget. You can find them on the internet. But don’t forget to check their portfolio and previous customer reviews to make the right decision.
Make A List Of Must-Have Shots
The next thing you need to do is to prepare the list of must-have shots and share them with the photographer. Be prepared, and have a brief outline of the number of products you wish to have photographed (if you are not sure, an estimate is fine), in what format, and in what environment. Apart from this, if you want to a product have a picture in a particular angle or resolution, tell openly to your professional photographer. This will help photographers to meet your expectations.
Let Photographer Know Your Budget
Budget plays an indispensable role in product photography. If you have a specific budget to work within, it is wise to let the photographer know upfront. A skilled and experienced photographer will recommend the best photography approach and direction that you can have within your budget.
Choose Background Carefully
Generally, the product photography is done in two ways. The first one is called a standalone shot, in which the subject is being photographed on a clean plain grey, white or black background. The good thing about standalone shots is that each and every feature of the product is presented clearly without any distractions.
The second is to place the product in a situation, environment, or setting that enhances its beauty and maximizes its purpose.
Tell Your Photographer About The Selling Platforms
There are many online selling platforms like Amazon, Flipkart, eBay, etc., and each has different requirements for product pictures. Outline where and how the products are going to be sold. This gives the photographer an idea of how the images are to be used.
Analyze Your Competitor’s Product Images
Cut the pics from pamphlets, magazines, or any other source that have captured your attention, especially of your competitors. This will aid you in deciding on the direction you would like to take.
Tell Branding Requirements To Photographer
If you are selling your products under a specific brand, then it is pivotal to let the photographer know. Show your product catalog that reflects the brand style and consistency to the photographer to let them understand how to work in the right direction to meet any branding requirements.
The Bottom Line-:
That was all about tips to capture eye-catching pictures of the products to boost your online sales. Hope you liked the article on commercial photography and will consider the above suggestions.